Modern life, where time run way too fast to enjoy own likings, bring people to use way more and more the new and powerful commodities of the web 2.0 when it come sto also buy what they like and need. Therefore, accostuming to this new social and persona! needs is mandatory finding a way to offer any products, not only starting on quality description and/or excellence, but also building empathy with the customers we look for so to turn them ├Čnto enthusiastic followers.

In this context the Brand is the vita I value that we need to reach our goals, way more than the Label itself.

The Brand has to be more than just a logo, holding both “visually” and “schematically’ the sign that sparates it from the other competitors, adding a plus value to its offer.